Over the 40 years of its operation, Smithfield’s Chicken ‘N Bar-B-Q has had a long-standing history of community involvement and continues to raise finances and provide time and resources for a number of causes. Smithfield’s became the second North Carolina company to join Activate Good’s inaugural membership-based alliance, the Triangle Corporate Volunteer Council. The council is an opportunity for businesses to network with other corporations, bolster employee volunteer programs, and effectively contribute to volunteerism in Raleigh and the greater Triangle.
Companies help in variety of ways—sponsorships, promotions, contributions, and employee volunteerism—to ensure the social health of communities. At Activate Good, we offer companies the opportunity to be a collaborative partner in volunteer engagement in Raleigh and the greater Triangle area.
“One business supporting a local cause, or many causes over the course of a year, can only do but so much,” says Richard Averitte, Marketing Director of Smithfield’s Chicken ‘N Bar-B-Q. “But when you combine your corporate efforts with those of other businesses with a focus on corporate responsibility through an organization like Activate Good, the actual impact on our communities that we serve can grow exponentially.”
Smithfield’s Chicken ‘N Bar-B-Q has been very active in sponsorships, contributions and volunteerism in the Triangle for years. The company, most recently, contributed meals for Rex Blood Services. Volunteer blood donors received a delicious lunch in appreciation for their time and effort, and Smithfield’s also helped promote the event.
“When Sandra Brooks of Rex Blood Services came to us and told us that ‘every day in the US, over 32,000 blood transfusions take place,’ and that many of them occur in our Triangle-area hospitals, often benefiting patients fighting long-term illnesses such as cancer and sickle cell anemia, we knew we wanted to help support them in whatever way that we, as a restaurant brand, could,” explained Averitte.
The blood drive saw a 30% increase of participation thanks, in part, to the company’s involvement.
Smithfield’s Chicken ‘N Bar-B-Q has also been a major sponsor for the Joey O Bocce Classic for Cystic Fibrosis Research, a family-friendly bocce ball tournament, that raised over $35,000 for cystic fibrosis research at this past April’s event. Smithfield’s has been a co-sponsor since the event’s inception in 2008. “Good food, facilitates, fun and fellowship, and Smithfield’s Chicken ‘N Bar-B-Q continues its commitment to feed the Joey O Bocce Classic’s efforts to find a cure for cystic fibrosis,” said Averitte.
Smithfield’s Chicken N’ Bar-B-Q’s Special Commitment to the Future of Triangle Students
The company is particularly active in the community when children and education are involved . Smithfield’s supplies the meals for the Ladder Program, an after-school assistance program, that supports over 40 students with 13 teachers participating. Celebration Family Church and Wakefield High School in Wake Forest, NC have organized the Ladder Program for the past 6 years and have seen great improvement in students that participate.
Smithfield’s has also been a major sponsor for many golf tournaments that benefit children and education, and the company is the primary sponsor for The Triangle Media Ryder Cup to benefit Communities in Schools. Communities in Schools collaborates with businesses, other nonprofits, government agencies and faith-based organizations to bring existing resources together into the schools to help meet both the academic and personal needs of a child.
Through their idea of corporate responsibility and community engagement, Smithfield’s Chicken N’Bar-B-Q has been a leader in the philanthropic community of the Triangle area. Activate Good is proud to collaborate with such a generous business through the Triangle Corporate Volunteer Council and hopes more companies become as involved as Smithfield’s in the future, a business that has redefined what it means to truly serve a community.