Marketing and PR Planning for Learning Together


The Cause

Learning Together’s mission is to meet the developmental, educational, and health needs of young children of all abilities.  We believe in pursuing and nurturing inclusion, diversity, integrity, quality, interdependency, and innovation in our daily operations. Through this pursuit, Learning Together’s vision is to create a Community of Promise – where children of all abilities are able to reach their full potential with the support of their community and families.

The Challenge

We are a smaller nonprofit, and we use several events throughout the year to raise much-needed funds for the kids and families we serve. We have this great, unique event that can be better marketed and reach a bigger audience. We would like a professional update to our event messaging and outreach plan so that we can make this great event idea make an even bigger financial impact towards our mission. The event is a rock, paper, scissors tournament, which is unique in the Triangle (possibly the state), and is extremely popular with previous attendees. This is our fifth year, and while it has grown each year, it is still struggling with gaining a wide audience, and it needs to be more clear through its branding and presentation that it is for adults, not kids.

The Project: Marketing and PR Planning

Estimated Volunteer Time (Now – April 30):

30-38 hours

See Scope of Work / Project Steps Show

End Result

The project will result in the following deliverables:

  • An editorial calendar
  • A press kit
  • A social media plan


This project will have a significant impact on our ability to serve the community. The project will raise our profile in the Triangle among both donors and families in need of early childhood services, which would give us more stability for our existing programs and families. It will make our employees more effective in their time management, and it will help provide a fun, novel, and unique event to the Raleigh area.