Merchandising Consultation for TROSA, Inc.


The Cause

TROSA is an innovative, multi-year residential program that enables substance abusers to be productive, recovering individuals by providing comprehensive treatment, work-based vocational training, education, and continuing care. TROSA accepts substance abusers into their program on one condition, they must have a strong desire to change their lives. TROSA’s program elements include vocational training, education, counseling, mentoring, leadership training, and continuing care.

The Challenge

TROSA opened its Thrift Store one year ago, and the store has generally been a success. The key to any Thrift operation is receiving a steady stream of quality donations, which TROSA is able to do thanks to its moving company. TROSA Thrift Store’s challenge is that it needs high level skills to do create furniture displays and illustrate value to customers. We know that we could increase store traffic, sales, and price per piece if create better displays and connect more with our customers. We need to find someone who has these skills and can work with our residents so that they are able not only to learn the process, but teach it to those who come into the program after them.

The Project: Merchandising Consultation

Estimated Volunteer Time (Now through April 30):

28-32 hours

See Scope of Work / Project Steps Show

End Result

The project will result in the following deliverables:

  • A 1-2 page report summarizing findings from interviews and research on the organization’s current practices
  • A merchandising plan (up to 5 pages) including recommendations for furniture pricing and presentation for retail
  • Up to 3 hours of training and electronic copies of any training materials used for the organization’s future use


This project would have a huge impact on both the individuals that would be mentored as well as the organization as a whole. TROSA’s focus on vocational training is often at the level of “basic skills” and we would love to see more advanced training made available to our residents, which would improve their own skills, knowledge, and ability to succeed when they leave the TROSA program.  The project also has the potential to positively impact the store in many ways. If we are able to create higher quality, more attractive displays and connect more to customers, we will be able to increase our volume of sales, increase our price points on furniture by marketing to a more affluent market. Further, if this becomes profitable enough, we may be able to justify opening additional stores in the future, providing another strong revenue source for the organization while providing a higher quality of vocational training for residents.