Social Media Planning for PLM Families Together

PLM Families Together

The Cause

PLM Families Together helps homeless families reach independence by providing housing and supportive services. It is our hope that by advocating for families to receive adequate and affordable housing, as well as offering ongoing support to these families, we will help them avoid entering a situation of homelessness again. We work with volunteers in meaningful ways to carry out the mission of the agency and enhance the experience of families participating in PLM Families Together programs.

The Challenge

Our agency is a leader in our field, however we struggle to leverage social media in a way that makes us a leader in the conversation about homelessness in Wake County. We need a detailed plan that helps us to grow our community of supporters and provide engaging and relevant web content that helps to position PLM Families Together as a powerful voice in the fight against homelessness.

The Project: Social Media Planning

See Scope of Work / Project Steps Show

End Result

The project will result in the following deliverables:

  • A 1-2 page assessment summarizing the strengths, weaknesses, opportunities, and challenges of the organization’s existing social media efforts, as well as recommended best practices for growing a social media following for the organization and proposed social media tools / systems.
  • A 1-2 year social media strategic plan document complete with goals, objectives, action steps, deadlines, and owners.
  • Up to 2 1-hour training workshop for organization staff and volunteers (if desired) on social media tactics that will help meet the organization’s goals as laid out in the strategic plan.


This project would be a game changer for our organization! Having a better handle on how we can leverage our social media to more effectively tell our story and bring attention to the problems of homelessness will allow our agency to better position ourselves as a leader not only in practice but also in thought. Social media gives us the opportunity to support our financial goals and meet our engagement goals, at a low cost to us. To a small non-profit that strives to keep administrative and fundraising costs down so that funds can go directly to families, we believe social media is one of the most important keys to helping us grow and expand our work.