“The Social Connector” (alias Shannon Ritchie) Saves the Day!

“The Social Connector” (alias Shannon Ritchie) Saves the Day!


By day, Shannon Ritchie is director of online engagement at the A.J. Fletcher Foundation. This month, though, she stars as the Pro Hero known as “The Social Connector” as she participates in Activate Good’s Pro Heroes Month by sharing her social media prowess pro bono with The Healing Place of Wake County.

The Healing Place of Wake County provides shelter and long-term rehabilitation programs to homeless men and women who struggle with alcohol and drug addiction. To continue serving community members and achieving their amazing success rate of 75% sober one year post graduation, The Healing Place looks to social media to assist in cultivating new donors and supporters.

That’s where Ritchie’s expertise comes in. Ritchie, “The Social Connector”, is working with The Healing Place to put together a social media plan for Facebook and Twitter so that they can start reaching new populations of potential donors. A “game changing” project, The Healing Place hopes that a more active presence on social media will increase awareness of their work, and are very excited to see what new opportunities social media will hold for them. With “The Social Connector” on the job, there’s no doubt that they will see results.

“I’ve worked for nonprofit organizations for the past 5+ years and just recently received my masters in public policy. My interests have evolved over this time but the steady trend is my passion for engaging and transforming communities using a modern digital toolkit,” explains Ritchie. “In other words, I’m a big nerd and love using data and all of the wonderful online tools available for social change.”

Check out The Healing Place on Twitter

Lisa Rousseau, volunteer coordinator at The Healing Place, describes Ritchie as “knowledgeable”, “awesome”, and “detail oriented.” They have been meeting every week to work on the project. With what Rousseau calls Ritchie’s “superb guidance,” she says, “We will be able to reach a target audience that strictly uses social media in the hopes to raise our donation base.”

Check out Ritchie’s progress and show your support by following The Healing Place’s new Facebook and Twitter accounts.

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This volunteer spotlight is part of Activate Good‘s Pro Heroes Month, a month-long initiative to complete pro bono volunteer projects benefiting chosen nonprofit partners and to highlight professionals who use their skills to volunteer. Learn more about this special initiative at www.activategood.org/proheroes.